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Case Study: EspensonAutoParts.com

Industry: Automotive Aftermarket (Auto Parts)
Platform: Shopify
Project Type: Ecommerce Store Build
Location: United States


Overview

Espenson Auto Parts is an ecommerce business specializing in essential automotive components—radiators, coolants, water pumps, and more. The client needed a fast, functional, and trustworthy online storefront to reach DIY mechanics, local garages, and nationwide customers looking for reliable replacement parts.

They hired Sixtyhost to build a professional Shopify store optimized for both B2C and B2B traffic.


The Challenge

Espenson had:

  • No online presence or digital storefront

  • A wide inventory of SKUs needing clean categorization

  • A price-sensitive audience that needed trust cues

  • Urgent timelines for launching ahead of seasonal demand

  • Limited technical experience managing online stores


Our Approach

We designed and launched a conversion-focused Shopify store in under 7 business days:

  • Industry-specific Shopify theme with automotive visual styling

  • Product organization by type: radiators, water pumps, coolants, etc.

  • Custom search filters and sorting for quick access to compatible parts

  • Mobile-optimized UI for mechanics and shop owners ordering on the go

  • Trust-building elements: “Ships in 24 hours”, returns policy, phone/email support

  • Integrated shipping setup and tax logic for U.S. compliance

  • Optional wholesale pricing tiers for larger orders


Results

In the first 30 days:

  • 200+ product listings organized and optimized

  • 35% of orders came from mobile devices

  • Repeat buyers increased thanks to easy reordering flow

  • Received unsolicited compliments on site layout and checkout flow

  • Google indexing completed within 7 days; organic traffic started growing within 2 weeks


Client Feedback

“Sixtyhost made the whole process stress-free. We were expecting to struggle with the tech side, but they handled everything—and the site looks way more professional than we imagined.”
— Evan R., Owner, Espenson Auto Parts


Key Features

  • Shopify backend with drag-and-drop editing

  • Fast-loading, mobile-first design

  • Custom shipping/tax settings for auto parts

  • Product filters and part categories

  • Integrated contact & returns page

  • SEO-ready architecture

  • Fully hosted and secured


Ready to launch your auto parts store without the headache?
We’ll build it first. You pay only if you love it.
Get started today at Sixtyhost.com

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